Beautiful packaging project for the cosmetics brand Native Atlas by Design Ranch, in Kansas City.

The Native Atlas brand was born from a desire to help others go natural and live a life free of toxins with skincare made from only the finest organic ingredients. The task was crafting a cohesive brand identity and story that spoke to both the global and local inspiration behind the products in a clean, sophisticated way. Drawing inspiration from the name, process and worldly nature of the ingredients, the tagline /u201cBorn the World Over/u201d was created to encompass the unique and careful creation of Native Atlas products /u2014 from North America to Africa and everywhere in-between. The logo is a modern representation of a compass that, when deconstructed, is made of sleek directional lines. These lines are used as copper foil graphics throughout the brand and act as a native compass guiding you towards the purest of skincare. Dramatically lit photography of botanicals casting shadows on the models/u2019 skin communicates the naturally direct skincare and emphasizes the global influence that inspires the brand and product line.