Nala is a Canadian 'free-from' beauty line that marries science with nature, provides high quality, effective products, and encourages deep self-care./u00a0

Arithmetic

designed Nala's deodorant branding and packaging with a sleek yet playful aesthetic with a/u00a0body-positive message./u00a0

'At the core of each of our design decisions was the/u00a0brand sentiment:/u00a0

/u201cCare for yourself to love yourself, to lift yourself./u00a0Your love will lift others up/u201d.

Our creative partnership with Nala is a union of shared values stemming from the deep loss that cancer causes. As a team; creatives and client, we have harnessed our pain to create a brand that tells the story of self-love to ultimately help others. Working to create illustrations of the human body, packaging and copywriting for Nala/u2019s product line of healing and naturally derived deodorants allowed us to not only design but share one of our studios own ethos /u2014 the importance of self-care and choosing to self-indulge the human body & mama earth through nourishing and healing daily acts, the ultimate expression of self-love.'