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Universal Favourite - Branding & Design, Cat Wall - Brand writer
March 30, 2023
Mindsparkle Mag
Nala, positioned by Universal Favourite, is an Australia-based brand making wildly better underwear./u00a0Tired of the ongoing, unfulfilling search for the holy trinity of underwear (comfortable, sustainable AND sexy), Nala decided to take things into their own hands. Nala is an Australian-based underwear brand making fun, bold and comfortable products with a sustainability focus, empowering their audience to look, feel and do good. They had the product expertise to create planet-friendly, affordable underwear without the sacrifice of quality. And they knew what they stood for - a mission to break social stigmas around women's bodies and create an ultra-inclusive lingerie brand that stood for and represented all body types, genders and races.
With this in mind, Universal Favourite created a flexible and vibrant design system that looked as good as their offering felt and championed the diversity and attitudinal tone of the audience they serve.
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