BOND Creative Agency worked with luxury event planning specialist, Moriarty, to craft a new brand identity ahead of their launch. Inspired by the spontaneity and energy of a party and exploring the notion that curating great events is an art form, Bond crafted a series of abstract illustrations to be used as a key brand asset. Working across the Moriarty website, stationery and pitch documents Bond created a language of contrasts /u2013 vibrant colour and abstract form sit amongst cool grey tones and navy blue materials. The structured stencil logo and typography give form, character and order of information. /u2018Bond have been open and encouraged all sorts of creative ideas and together we have reached a truly artistic and professional product with a slick brand running across all areas./u2019 said Georgina Attwood, the CEO of Moriarty. The new brand identity evokes celebration, fun and spontaneity /u2013 like all good parties!'