Sofia Pusa designed Mikkeli/u2019s 12th Illustration Triennial - a project that presented some of the best works by contemporary illustrators. The challenge was creating a visual identity that would encompass the breadth of today/u2019s artists who create an astonishing diversity of illustrations across a spectrum of styles and genres. The letter /u201cM/u201d in the form of a brush stroke stood for /u201cMikkeli/u2019s 12th Illustration Triennial/u201d in the new wordmark, which had multiple variations representing different styles of illustration in the exhibition, from lush paint strokes to detailed vector illustration. A minimal black and white palette worked as a backdrop of the otherwise vibrant visual identity just like an empty canvas for an illustrator, thus also giving space for the showcased illustrations to speak for themselves.