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Medialab Prado Branding cover image

Tata&Friends Studio

April 29, 2017

Mindsparkle Mag

Medialab Prado Branding

started as a Digital Art Center but by the result of its organic growth,/u00a0they had become much more than just that. By developing their own methodologies for /u00a8hacking the city/u00a8 based on open source and collaborative creation,/u00a0Medialab Prado has become the I+D department for the citizenship. Formed by 6 laboratories, each dedicated to an area of research./u00a0Building solutions to improve communities/u00a0through dialog and technology./u00a0This new identity is based on an open grid, holding infinite patterns to represent human collaborations. The result is a never-ending system that/u00a0grows as they grow.

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