Curious Design designed Me | today ./u00a0

Enter/u00a0me | today. They/u2019re here to help you unlock your best tomorrow by giving you the best products for your body/u2019s needs, whilst also nourishing and empowering your mind through education.

Their skincare range is proudly cruelty free, contains no parabens, sls/sles or phthalates and is rich in botanicals, antioxidants & vitamins. While their supplements are made from premium quality formulas with highly absorbable ingredients for easy ingestion and maximum efficacy./u00a0And here/u2019s the clever part./u00a0me|today/u00a0have created targeted categories that allow specific products to be /u2018paired up/u2019./u00a0

Curious was approached to create a premium lifestyle brand that could provide a modern alternative to consumers health, wellness and beauty needs./u00a0

The process started with creating a name that encapsulated the brand essence of /u2018living our best life without compromise or making sacrifices/u2019.

To set the tone for the visual language, it was essential that the transparent values of the brand and its close connection to each individual consumer was reflected in the/u00a0me|today/u00a0marque. This was achieved through the introduction of an elegant serif font featuring lower case characters and thoughtfully considered spacing. A typographic statement that speaks in a very personal and quietly authoritative tone of voice. A simple vertical bar was then integrated between the two words to add a memorable graphic element and to ensure that each key word could be considered independently, as well as a holistic statement./u00a0This simplicity and clarity of message was then applied to both the supplement and skincare packaging.