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Mantra Living cover image

Jard Design

March 16, 2022

Mindsparkle Mag

Mantra Living

A brand for Mantra Living: optimizing the interaction between clients and their homes. The identity and iconography had many iterations as the business strategy developed./u00a0Jard Design/u00a0managed to balance purpose and order without being overtly masculine. The web design came to life alongside copy + content producer Harry Almond. The creative team relayed their purpose and services in an initial design that develops when projects are complete.

Featuring a minimalistic white grid over a black background, Mantra Living's visual identity includes a bold and deep logo design. Its clean typographic choice plays with negative spaces along the letter T providing uniqueness to this project.

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