Lotta Nieminen

designed the endearing

branding

for Maisonette,/u00a0which plays up the appeal of childlike creativity with a pattern made from coloured pencil scribbles.

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Maisonette

is a children/u2019s e-tailer, offering a curated selection of the best children/u2019s brands on the/u00a0market. Founded by Vogue alumni Sylvana Durrett and Luisana Mendoza Roccia, the website stocks hundreds of brands /u2013 from cult, international and up-and-coming labels /u2013 in one convenient, stylish online home.

As a high-end destination for all things children, the visual identity explores the playful point of view of a child juxtaposed with grown-up sophistication. A colorful doodle pattern is the hero in a joyful visual identity/u00a0elevated with gold foil and a vibrant blue/u00a0throughout/u00a0implementations./u00a0The symbol/u00a0/u2013 a nod to the definition of maisonette (little house)/u00a0and its initial M /u2013 can be paired with the logotype or detached to work as a secondary logo or avatar.'