Lux Sense is a/u00a0worldwide company provider of/u00a0FF&E/u00a0(Furniture, fixtures and equipments) and/u00a0OS&E/u00a0(Operating supplies and equipments ) for the Leisure and Hospitality Industry.

They approached VOLTA to create a clean, premium and highly distinguishable visual identity, that should mirror their business positioning and appeal to a luxury target market. Our creative path was to design an all-type lowercase logo with a clean and iconic typography, that conveys safety and competence but also sophistication, transparency and quality. The brand signature /u201cHotels & Palaces Concept Design/u201d, by contrast, appears in uppercase typography creating an S shaped /u201cstamp/u201d that reflects the brand/u2019s modern and organic essence. This /u201cstamp/u201d can be used as a decorative detail throughout all the design applications./u00a0

The result is a visual identity that understands the visual requirements of the target market, with a contemporary look & feel, premium applications and finishings. that take from the famous luxury fashion designer Hubert de Givenchy idea that /u201cLuxury is in each detail/u201d./u00a0