Today, we're transporting to sunny California, specifically to one of its vineyards. Randall Grahm receives us at the gates of his very own, where the wines for his new label, Language of/u00a0 Yes is produced./u00a0Public Address, a Toronto-based design & creative studio, completed a project for the Californian winemaker, whose website just launched./u00a0

Randall Grahm is best known for his decades of pioneering work with low-intervention, biodynamic wine, and transparent labeling practices/u2014topics he engages with often with his substantial Twitter following. We already love him. LOY's actual brand identity's aesthetic continues the line of/u00a0Chuck House/u2019s/u00a0label design, which takes a historic-meets-tongue-in-cheek approach. While researching for the project, House found an out-of-print, WWII-era French book at a rare book dealer in Paris and ultimately pulled images from this book to incorporate into LOY/u2019s labels. PA has created the rest of the design system to take on a distinctly literary look to match.

In constructing the brand/u2019s tone of voice, Public Address positioned Randall/u2019s vibrant personality as the brand protagonist and used the brand as his loyal narrator to create a reverentially brand with a twist /u2014 across the brand platform, tone of voice, and visual identity. With small-batch, limited release experiments, the identity acts as a unifying force as the brand grows. We wish all the best to Randall's next chapter in his life./u00a0

Public Address builds around a simple mission: make your best work possible. To make this happen, they follow a few rules. They are an independent creative studio and network and help brands do three things: Startup. Scale-up. Shake up.

Collaborators

Winemaker/u00a0Randall Grahm Label Design/u00a0Chuck House Photography/u00a0TJ Tambellini