Ascend Studio designed Kymira Rebrand. KYMIRA Sport is the world/u2019s leading producer of infrared performance and recovery enhancing sportswear. Used by individuals ranging from: Olympic gold medallists, professional triathletes, international rugby players, members of the armed forces and world record setting explorers. They needed a brand that embodied the key benefits of their products and championed the potential of their newly realised technology.

Detailed consumer research, interviews, competitor analysis and workshops revealed a core brand truth: Kymira technology maximises your physical potential. The more you put in, the more you get out. That insight was translated to a single, purposeful idea that could propel their brand forward. /u2018To the power of you/u2019 became their driving mantra, directing all brand decision-making.

The logo was formed around an inflection point in the 'K' - breaking through barriers to achieve unlimited potential, providing the basis of the identity system. Style and tone is deliberately tech focused with a sophisticated feel that resonates with the infrared technology and presents athletes at their best.