In the fall of 2016,

Sn/u00f8hetta

completed the visual identity for the Norwegian architecture practice

Kristin Jarmund Architects

. The practice/u2019s design philosophy focuses on reducing complex problems to simplicity in form and function, while at the same time allowing for a sensitive awareness to context and the human dimension. This concept of reduction, as well as the duality in the practice/u2019s approach, created the foundation for the new visual identity./u00a0The visual identity comprises a holistic design for a new website, logo design, printed materials, and a unique analog design manual, all brought together under an energetic color palette and rich imagery. Throughout all the design elements, duality is key, and the identity circles around a play on contrasts.