Snask, Fabrizio Morra & Miguel Dias were in charge of the creative direction, original films and photography for the cutting-edge financial giant Klarna, where /u201csmoooth/u201d banking ushers in a life of unbound leisure./u00a0Snask set out to create seven never-seen-before worlds, which would further define Klarna/u2019s recent design leap and speak to the brand/u2019s uniquely /u201csmoooth/u201d transactions. So, under our creative direction, an all-star team was assembled, including the collaborative studio/u00a0Sing-Sing (our set design soul mates) and/u00a0Diktator (production heavyweights).

There were some juicy details involved in this work. For this photoshoot, there was a person only assigned to plan and build the machinery robots underneath the electric breakfast. Such a legend. Pure genius. Besides, a/u00a0lot of the stuff was actually built from scratch. So the chairs in the travel/conveyor belt scene were built from scratch and the maroon suit in the fishing pond livingroom was tailored for that model. Also, the designers/u00a0forgot to make the floor of the pool before they poured in the water. A little mistake. So they tried to compensate it with a grid but it didn't look good. Luckily it didn't destroy the end scene. Not only this, but nothing is made in 3D in case anyone thinks so. Designers had/u00a0to comb the hairs of the biljard table.