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Juan Carlos Pagan and Jens Marklund
September 19, 2018
Mindsparkle Mag
Beautiful branding for the creative agency Joan, created by/u00a0Juan Carlos Pagan and/u00a0Jens Marklund, designers based in New York.
The name Joan is historically/u00a0eponymous to some of/u00a0the most badass women. Drawing on a combination of/u00a0ambition, curiosity, imagination, work ethic and aforementioned/u00a0badass-ness, Joan's have challenged, questioned and changed the status quo. Taking inspiration from this ethos, they built a/u00a0custom/u00a0logotype around the sword, wielded by one of/u00a0the greatest and most famous/u00a0Joan/u2019s of all time, Joan of Arc.
Creator: Juan Carlos Pagan and Jens Marklund
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