Beautiful branding by Daria Stetsenko in Ukraine for Jay Coffee Brewers, a coffee shop in Zaporizhia, Ukraine.

The designer created a/u00a0bird that symbolizes strength and lightness at/u00a0the/u00a0same time. Straightened wings tell us about freedom, goodwill, and openness. The/u00a0typography system consists of/u00a0a/u00a0modern monospaced font that creates modest and straightforward brand character. The/u00a0color palette allows the/u00a0brand unobtrusively fit into the/u00a0urban space. In/u00a0addition to/u00a0the/u00a0visual identity system, the designer created packaging, coffee cups, menu, business card, posters, stickers, and bag. The/u00a0logo is/u00a0manually printed on/u00a0the/u00a0packaging using a/u00a0stamp to/u00a0emphasize the/u00a0individual brand approach to/u00a0details. The/u00a0label design is/u00a0built on/u00a0simple typography without decoration, focusing on/u00a0the/u00a0meaning, not/u00a0the/u00a0form.