Back with a fashion branding project, we're showcasing Istanbul Fashion Connection's visual identity. The star is the main cultural icon in Istanbul, Turkey. And/u00a0John Dias/u00a0and his team use it in different formats to create the entire IFCO design system./u00a0

We're excited to see how a cultural feature readapts and updates to form part of a modern graphic logo applied throughout an entire system. IFCO's identity has a colorful, vibrant color palette that gives good vibes. Also, the designers came up with a clean concept and typography choice. Moreover, they created beautiful patterns for the packaging design for the paper bags. Whereas for the boxes, they developed a monochromatic design black over black. They played with a matte texture to create subtle contrast for the printing.