Human Nature is a bi-coastal PR and marketing agency with offices in New York, Sacramento, and Los Angeles. They harness the power of creativity and innovative thinking to transform today/u2019s cannabis, CBD, and plant medicine brands into tomorrow/u2019s industry icons. To achieve this, they asked/u00a0kissmiklos/u00a0creatives to come up with a new visual identity./u00a0

The other day when we presented Top 10: Fashion branding identities, we wrote about this quite new tendency in which brands follow a minimal black and white logo redesign. Not surprisingly, this trend is going further than fashion. For instance, Human Nature needed a new logo that is distinct, memorable, timeless, transferable for its future expansion. They would like to eventually use it on branded Human Nature clothing merch and typography-based. The primary colors are black and white. They said: /u201cWe want to be seen by our clients as bold, creative, timeless, provocative, and fashionable./u201d And they certainly are now. Its minimal, clean and effective new identity features a bicolor palette and nothing else. Its clothing application gives a classic feel and a never-out-of-fashion imprint. We would buy some of Human Nature's garments as a white t-shirt is always in need. Don't you agree? ;)

All in all, we're excited to see their fashion items on an e-commerce site and see how they apply the branding to it too./u00a0