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Caserne
July 17, 2018
Mindsparkle Mag
Beautiful branding project done for Hotel Motel, a high-end sneaker brand, by Caserne, a design studio, both based in Montreal.
Hotel Motel is a high-end unisex sneakers brand. It's also a workshop that revitalizes Montreal’s leather industry know-how. Notably, the project is a reaction to mass production and consumerism. The developed identity plays on contrasts by emphasizing the paradox between the elite and the common Hotel Motel.
Creator: Caserne
