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Henua Organics Branding cover image

Werklig

February 02, 2019

Mindsparkle Mag

Henua Organics Branding

Henua Organics designed by Werklig from Finland offers a premium skincare line consisting of products that only contain certified organic ingredients. /u2018Henua/u2019 is a Finnish word, meaning the exclusive feeling of being in total harmony with yourself and the surrounding world /u2013 the most luxurious of all feelings. Henua invites users of traditional luxury brands to switch to natural and sustainable skincare and aims to be the new /u201cChanel/u201d of organic cosmetics. The packaging concept supports this idea of fleeting sensations of inner comfort. Each product has its own /u2018Henua moment/u2019 which is loosely linked to the product/u2019s function. The brand photography also depicts these peaceful scenarios in a modern woman/u2019s hectic life. The luxurious yet sustainable packaging subsides unsustainable foam molds with a custom fitted cutout that keeps the product firmly in place. The package is made of just one uniform piece of cardboard, creating a seamless unboxing experience.

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