"Enkelt og Perfekt"

/u00a0(simple and perfect) is Hellstr/u00f8m/u00b4s mantra and

Olss/u00f8nBarbieri

regarded it as the essential ingredient for the integrity of the brand./u00a0Authoritative, masculine, accessible and heritage were additional ingredients to shape the product and take decisions in terms of materials, bottle shape, execution, tone of voice and colors. Olss/u00f8nBarbieri reduced the choice of materials to the essential and selected only natural and honest ones;/u00a0the silkscreened glass bottle, the cork closure with an untreated wood top and an uncoated paper seal./u00a0Olss/u00f8nBarbieri/u00a0wanted the bottle to communicate a premium and masculine look without compromising its functionality the bottle needed to be comfortable to use around the table and allow serving with one hand./u00a0The bottle shape is new in the category./u00a0To silkscreen the bottle was a choice to/u00a0

"reduce"

/u00a0and to aspire to an iconic and sharp brand personality,/u00a0together with allowing the product to transmit a feeling of heritage and trustworthiness./u00a0The ingredients on the front and the measuring scale on the side are both homages to the chef world/u00a0and the color of the aquavit is paired with the complementary color in the seal.