Another skincare branding, another project showcased on Mindsparkle Mag. This is a rebrand, packaging design, and environmental design for Health Hut, a health and wellness boutique dedicated to offering a wide range of beauty, self-care, and home products that are all-natural, vegan, and cruelty-free./u00a0/u00a0lg2 Toronto/u00a0is the creative studio behind this gorgeous project./u00a0

Initially launched in Muskoka in 2011, new Toronto locations were subsequently opened on College Street and in Leslieville./u00a0

The goal of the redesign was to establish a new brand identity that stands out in a saturated and code-heavy category. The system is built around a powerful /u201cH/u201d icon, perfectly symmetrical, that communicates stability, balance, and harmony.