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Groundzero Corporate Design cover image

Anagrama

October 24, 2018

Mindsparkle Mag

Groundzero Corporate Design

Beautiful brand identity designed for a beauty bar called Groundzero/u00a0in Kuwait, created by Anagrama.

Groundzero is a high-end nail spa located in Kuwait focused on offering a new beauty concept: a nail salon/bar hybrid experience.

The studio needed to/u00a0develop a brand visual experience that brings Goundzero to the top of the nail spa game.

managed to develop a grand brand personality through a simple and timeless approach.

An elegant blend and balance of black and white sets the tone for the whole brand character./u00a0They used Old Style Bold from an 1800's Boston Type Foundry Specimen/u00a0as the main framework to develop the logo.

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