Mother Design Rebrands Fork & Good, a leader in the Cultivated Meat Industry

People love meat, but hate the way it is sourced. These days meat-eaters are seeking better choices that are more ethical and sustainable for both their health and the planet./u00a0Cultivated meat/u2014despite a competitive market and longstanding place in the sustainable food conversation/u2014lives in a brand category that, at present, is largely notional. Although labs and restaurants have experimented with high-priced cultivated meat prototypes, barriers like cost-effectiveness, scalability, and cultural skepticism have largely kept lab-grown meat products from gaining any sort of traction in the mainstream.

Meet/u00a0Fork & Good, a company that is pioneering the way meat is cultivated at scale and paving the path forward for a completely new industry to thrive./u00a0With a primary focus on ground pork/u2014the most consumed animal protein on Earth/u2014Fork & Good mainly partners with food trucks and fast casual establishments, with offerings that include tacos, dumplings, gyoza, meatballs, and more of the world/u2019s most universally loved cuisines./u00a0Fork & Good/u2019s mission is to create a future where everyone, anywhere can enjoy the best of meat.

Created by/u00a0Mother Design, the company/u2019s new identity encapsulates the idea of infinite possibilities and accessibility for any cuisine, all meals /u2013 any Fork, all Good. The new ID will live on the company/u2019s website, packaging, social media channels, new office, and lab (wall signage and lab coats).

Elements of the rebrand include:

Mark Sloan, Head of Mother Design, said: /u201cFood is a fundamental part of our shared experience on this planet; it has the power to sustain us, bring us together and impact our culture. We/u2019re living in an age of staggering population growth, and since we/u2019re intelligent beings who recognize the finite nature of our ecosystem, we/u2019re constantly trying to figure out better ways to feed ourselves. The amazing minds at Fork & Good have cracked the code, and are creating remarkable products which honor the role meat plays in our lives, but also honor the lives of animals. The team at Mother Design is incredibly proud to have collaborated with them on their new visual identity, and we/u2019re looking forward to partnering with them as they continue to define a burgeoning industry./u201d