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Fool Concept Store cover image

Michaela Chante

December 04, 2017

Mindsparkle Mag

Fool Concept Store

Fool is a concept print and coffee store and/u00a0Silver Loeries winner, conceived by Cape Town designer/u00a0Michaela Chante.

Chante explains that the store was created 'out of the frustration that there is no print store (at least not anywhere that I can find) open in Cape Town past 21:00. As well as the fact that all the good coffee stores close at 17:00./u00a0Where am I supposed to get great coffee at midnight while powering through the project I left for the last minute?'

The tongue-in-cheek branding makes use of a bold and playful multicoloured geometric/u00a0print pattern as well as a clean hand-lettered/u00a0logotype.

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