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Folch
May 20, 2018
Mindsparkle Mag
Beautiful brand identity system designed for Fluvia Lighting, by Folch Studio, a design studio based in Barcelona.
To cast aside its corporate image and convey a sense of contemporary elegance,/u00a0Fluvia/u00a0needed a stronger identity and a new art direction. Brands increasingly have to evolve in order to maintain a contemporary image and challenge their competitors./u00a0Fluvia/u00a0/u2013 by/u00a0LED Simon/u00a0/u2013 was no exception. Superfluous elements and/u00a0technical detail were taking audiences away from/u00a0Fluvia/u2018s core values. A product-focused brand, each light has its own identity, functionality and particular characteristics. Folch decided to bring these unique qualities to light.
Creator: Folch
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