Plus
Menu
Tung
April 13, 2018
Mindsparkle Mag
Fl/u00f9r is a boutique flower shop, specializing in lush, seasonal floral designs, and also carrying a curated selection of potted plants and high-end ceramics and planters. Inspired by the modern and textural quality of florist Chlo/u00eb Fraser/u2019s arrangements, Toronto-based studio,/u00a0Tung, developed a simple yet elegant wordmark and visual identity, which incorporates clean typography and an abstract, petal pattern, appealing to a contemporary, design-savvy customer base. Special care was given to the production of all collateral materials, which were letterpress printed on beautifully tactile stock. Working alongside interior design team/u00a0MSDS Studio, the brand/u2019s look and feel was also carefully carried through to the shop/u2019s airy and contemporary interior. Tung is currently in the process of designing Fl/u00f9r/u2019s e-commerce website, which is scheduled to launch in 2018.
Creator: Tung
.webp)
