Beautiful branding/u00a0designed by Tung, in Toronto for Fl/u00f9r, a flower boutique also in Toronto.

Fl/u00f9r is a boutique flower shop, specializing in lush, seasonal floral designs, and also carrying a curated selection of potted plants and high-end ceramics and planters. Inspired by the modern and textural quality of florist Chlo/u00eb Fraser/u2019s arrangements, Tung developed a simple yet elegant wordmark and visual identity, which incorporates clean typography and an abstract, petal pattern, appealing to a contemporary, design-savvy customer base. Special care was given to the production of all collateral materials, which were letterpress printed on a beautifully tactile stock. Working alongside interior design team/u00a0

MSDS Studio

, the brand/u2019s look and feel was also carefully carried through to the shop/u2019s airy and contemporary interior.

Photography:/u00a0

James Tse

/u00a0(flowers),/u00a0

Angus Fergusson

/u00a0(interior) Interior Design:/u00a0

MSDS Studio