Back with this floral week, we've unconsciously come up, there's another worth showcasing project representing all the beauties from our current spring. Meet/u00a0Fleetwood Floral. What Molly Burke does surpasses floral design. It/u2019s bigger than making beautiful things. After countless conversations and workshops,/u00a0Sean O'Connor/u00a0learned that at the core of all of this, is the drive to get up in the morning to grow community, nurture relationships, and cultivate new ones./u00a0

Everything Fleetwood Floral crafts, start from within, whether that be a memory or a feeling, or simply a line of poetry. It/u2019s about capturing the essence of the intangible through the tangible. This was ultimately the inspiration for the whole identity, which is rooted in a custom inline display typeface, one that allows the letters to be bold and airy simultaneously. The custom font paired with vibrant, recognizable color and nuanced approach to showcasing arrangements allows the brand to be immediately distinguishable amongst competitors.

Additional credits Photography: Chris Caldwell