Soda is a word used in Costa Rica to refer to an establishment, similar to a small restaurant providing food and beverages. Flamboyant is a newly established soda in the Heredia district in San Jose, Costa Rica. Founded with the premise of providing a contemporary take on the typical costa rican soda experience, Flamboyant blends the traditional soda/u2019s warmth, familiarity and culinary richness of central american cuisine with practicality, healthy on the go offerings and caf/u00e9 services to provide a healing place for the region/u2019s commuters. The graphic proposal by SHIFT.mx is based off Flamboyant/u2019s primary conceptual branches to create a modern take on a very human, very familiar and colorful costa rican soda. The main logotype is centered on characteristic soda lettering and signage upholding the regions tradition and heritage. A sober and clean visual language highlights the brands modern aspect, simplicity and practicality while a relatively wide color palette provides an upbeat atmosphere that alludes to the area's rich culture, rainforests, local familiarity and brand flexibility. Branding is accompanied by a simple yet versatile sticker system to accommodate any type of packaging format for /u201cto-go/u201d products and meals. The main icon is a stylized orchid, inspired by Costa Rica/u2019s national flower and used as an additional seal, a subtle nod to the /u201ccaf/u00e9/u201d aspect of the brand.