Luminous Design Group designed the branding for First Floor.

'Where is the Accounts Department? - On the first floor/u2019 This is quite a common query in our daily life in the business world. The answer to that was the inspiration for the naming which offers a fresh approach to a field of services known for its serious and strict manner. The logomark design was inspired by tax brackets and trade balance graphs, borrowing elements from various data sheets. Taking a step back, the user can identify a repetitive pattern of the letters /u2018FF/u2019, initials for /u2018First Floor/u2019. The brand identity brings together contrast textures and materials, while the colour palette is influenced from the classic duplicate receipt book.