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FIRM Esthetic Clinic Identity cover image

Mirror Mirror - Evi Peeters, Ben Boliau

February 28, 2018

Mindsparkle Mag

FIRM Esthetic Clinic Identity

'Who says beauty is superficial? To help Medipolis Beauty Clinic reposition itself in the market as the gold standard for non-surgical esthetic treatments, a profound story-driven branding exercise resulted in

rebranding the institution to 'FIRM, The Esthetic Clinic'. Embodying a trustworthy partnership of reliable, certified doctors, the brand name also symbolizes the result of the treatments in an added layer of double-entendre: Firm silhouettes, firm facial features.

Overseeing everything from the strategic name-search, design of a new visual identity and photographic direction, consulting on interior design and revising the commercial offer, we transformed an established local institution to a brand with international allure and ambitions. The new logo and visual identity were applied to a multitude of digital and printed media, including a wide range of stationary on subtly embossed Colorplan paper.'

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