Branding Agency Zero Hits A High Note With Music And Identity For CBD Upstart Enjjoy.

The rise of CBD has become one of the most exciting new developments in the health and wellness industry, featuring a growing list of new brands that cater to every need -- from relieving aches to providing calm. But this success has also resulted in oversaturation, making it hard for each brand to stand out and make its message heard. Facing this challenge, Qualis Standard, one of Nevada's fastest growing hemp-based CBD manufacturers, turned to digitally-native branding agency Zero, to reinvent the category with the launch of its latest brand, Enjjoy.

With Enjjoy, Qualis saw an opportunity to use its considerable capabilities to introduce the highest quality direct-to-consumer product at a price that no one else can match. Seeing Zero/u2019s past success in launching standout CBD brands, Qualis trusted the agency to give their new products a voice and to develop a multi-tiered, /u201cmass-pirational/u201d approach that would help Enjjoy communicate its brand mission. Zero delivered, with not only designs -- including branding, packaging, content creation, and website design -- but a full go-to-market strategy.

/u201cWe've been able to work with them on everything, from their name, to their mascot /u2018Roy/u2019, to the tone of the visuals, to their approach to e-commerce,/u201d explains Zero Creative Director Chelsea Goldwell. /u201cFrom the start, it was clear that Qualis Standard trusted the process and our collaboration together, which allowed us to try some really interesting ways of telling their story and injecting some fun into the category./u201d

One of those fun surprises included a complementary Enjjoy EP called /u201cNow That/u2019s What I Call CBD Volume 10/u201d. Conceived by Zero and recorded by Justin Krol & Quinn Scharber, the five-track mini-album features infectious grooves and soaring vocals, covering topics ranging from the educational to the absurd. Standouts include /u201cEnjjoy Theme/u201d, which takes listeners on a rainbow road of guitar riffs and lilting harmonies. Meanwhile, /u201cNo, It Won/u2019t Get You High/u201d goes full pop-starlet in explaining what CBD will and won/u2019t do.

/u201cOriginally, we were going to put together a list of things people don't know about CBD, as a /u2018commonly asked questions/u2019 resource that would also function as a way to explain Enjjoy/u2019s value proposition,/u201d say Zero Creative Director Mark Goldwell. /u201cBut eventually, that idea evolved into something more ambitious. We wanted to help people enter Enjjoy/u2019s world of CBD -- one that/u2019s a happy party where everyone's invited -- so we decided to make a theme song to ease people into the brand. And then the concept just grew from there./u201c

Ultimately, Zero/u2019s work on Enjjoy is a testament to the agency/u2019s ability to take a client from an idea, all the way to launch -- collaborating with designers, stylists, photographers and musicians to develop a brand with a singularly imaginative approach. /u201cWe love building brands that everyone can enjoy,/u201d continues Chelsea Goldwell. /u201cThis was a brand and project that was close to our hearts, both as believers in the benefits of CBD and the power of a great brand to champion a fun, positive message. When we can work together with a partner who really believes in our expertise and the collaboration we have together, that/u2019s when we're able to really make something special. We can/u2019t wait for everyone to see, feel and hear what Enjjoy has to offer./u201d

Brand Design: Zero Studios Product Lifestyle Shots: Party of One & Kyoko Hamada Portrait Photography: Savanna Ruedy Makeup Artist: Karol Rodriguez Hair Stylist: Anike Rabiu Hair & Makeup Agency: Shideh Kafei 3D Renders: Hampus Lideborg