Thrive on the essential/u2014Dam produces concentrated m*lks for the modern world. Rooted in sustainability and wellness, Caserne developed the brand to look as sophisticated as it is wholesome. From photography to copywriting and design, Dam communicates its core values with elegance and simplicity, making it an aspirational choice for consumers looking for a good-natured alternative to dairy. The physical substance of the product/u2014solid transformed into liquid/u2014inspired the wordmark, which combines rigid and fluid elements. Additional brand assets embraced minimalism, reflecting the company/u2019s no-waste mindset.
Creator: Caserne








