We know how important collaborations are when promoting your business and making your brand grow. So, today we're showcasing a brand that grew out of that./u00a0New Studio/u00a0created a new kitchen appliances brand by combining two icons, Crux and Ghetto Gastro, into a collaboration brand CRUXGG./u00a0

The CRUXGG brand is for the people, family, friends, and the community. Its visual language is powerful, as are its actions by supporting community programs such as/u00a0C-CAP. Featuring a strident red and black and white, the graphic compositions in an all caps typeface give this collab a super recognizable voice.

The photographs follow the same strong concept where red and black are predominant. The white tones appear mostly to highlight the appliances' modern morphology./u00a0/u00a0

Additional credits Art and Creative Direction: Axel Peemoeller Art Direction: Rita Matos Photography: Kelly Marshall Videography: Jose Cota, Faisal Mohammed, CTZN Chance & Harold Kenyon Music: Roofeeo Food Styling: Alison Attenborough