Beautiful branding and identity and packaging for the Mexican coffee shop Caf/u00e9 la Nacional by Anagrama in Mexico.

Caf/u00e9 la Nacional is a Mexican coffee shop and roaster specialized in working with the best coffee grains in Mexico.

The studio/u00a0was tasked with rebranding Cafe La Nacional. It was imperative that it retained the traditional angle that/u2019s crucial to the brand since it homages its Mexican roots.

Anagrama

reimagined an old Mexican coat of arms, adding coffee related motifs like the Coffea genus that surrounds the eagle and an ancient 1770 like roaster broiling coffee beneath it. A more contemporary feel is created when the logo is juxtaposed to the chosen typefaces. This levels the overall sense of the composition.

Also, to help differentiate each coffee/u2019s regional origin, the studio included/u00a0different colored metallic stickers to the packaging,/u00a0adding/u00a0a disruptive accent to the design.