Forever changed by the pandemic, professional events have undergone a big transformation. But in 2021, the event software tools companies used to put on those experiences hadn/u2019t changed much. As leaders in the event management software space, Bizzabo knew it was time to shake things up. It was time to create a new category of event software that delivered compelling experiences by putting people at the center /u2013 Event Experience OS.

With category strategy in hand, Gold Front redesigned Bizzabo/u2019s brand. Together, they landed on a line that summed up Bizzabo/u2019s new ethos: /u201cMore human events, for more human humans./u201d This ethos guided every decision on the new brand, from logo and visual identity to brand voice and launch video. The effect is a visual system that playfully calls out event leaders to bring a new level of joy and energy to professional events.

Additional credits Chief Creative Officer: Josh Lowman Strategy Director: Peter Goldie Associate Strategy Director: Halley Theodore Creative Director: Weldon Pless & Jonathan Haggard Art Direction:/u00a0 Francisco Andriani & Clara Fernandez Designer: Gustavo Rodas Copywriter: Patrick Haadsma Jr. Designer: Tyrell Cerveny IllustratorGiacomo Bagnara Creative Producer: Tyler Blomstrom-Moore Account Director: Alex Romero