Biology by Nature. Human by Design./u00a0When Sephora gave

Biossance

the green light to rebrand, repackage, remarket and get to the shelf in 9 months,

Bartlett Brands

ran with it/u2014turning another average /u201cnature meets science/u201d brand into a standout concept that is differentiated, memorable and cool./u00a0The/u00a0strategy tapped into the power of simplicity. Using a single ingredient brand story, the studio/u00a0introduced squalane oil to the millennial beauty customer in a way that she could instantly understand and relate to/u2014no PhD required. A new tagline, fresh product names and an updated communication strategy married science and sustainably in a unique way./u00a0Biossance holds themselves to the highest standard of sustainability. Likewise,

Bartlett Brands

didn/u2019t compromise when designing sustainable packaging that/u2019s green without the crunch and biotech-y without the boring. Keeping a premium product experience top of mind, they/u00a0sourced recyclable primary components and eco-friendly outer cartons made from sugarcane. Waste? Not./u00a0Finally, Bartlett Brands/u00a0developed a comprehensive marketing and editorial plan for launch and post-launch. Biotech and Bartlett: bringing it in a big way.