Bajamar/u00a0- Locally brewed in Ecuador/u2019s port city of Guayaquil, Bajamar is Master brewer Diego Reyes/u2019 latest blend. A brand that seeks to shorten the gap between artisanal and mainstream mass-produced beers by combining the best of both worlds to further sensitize consumers of craft beer/u2019s unique characteristics. Appealing to Guayaquil/u2019s volume based beer consumption, the brand is launched with two popular beer styles, American Pale Ale and Lager./u00a0

Bajamar/u2019s brand language and name reference its hometown/u2019s location, identity and port culture. With a colorful, marine/u00a0and sunny natural landscape, Guayaquil/u2019s industrial and modern ports provide a singular visual contrast. A combination that perfectly serves Bajamar/u2019s merger of modern and artisanal aspects, hence the brand's bright/u00a0palette and modern typeface. The custom typographic logo intervened with a coastal motif takes from bold signage found in containers and ships.

The craft aspect of the brand is portrayed through Diego/u2019s seal and signature in the form of a crown in reference to Diego/u2019s mastery in brewing and surname.