The beginning of the day is crucial as it mostly predetermines our mood for the rest of it. Sometimes we're influenced by simple things. We thought of three that would give us a bumpy start to the day, like running out of coffee, stepping into a puddle of water, or even a bad hair day./u00a0

Today, we have a solution to the last inconvenience. When award-winning hairstylist Adam Reed set out on his brand, he approached/u00a0HereAfter/u00a0to create the visual identity for his new venture./u00a0Inspired by traditional Victorian salons where guests gathered under the roof of an inspiring host and Adam/u2019s highly creative work for fashion catwalk shows, HereAfter created a positioning for the new brand - CREATIVELY CURIOUS. CURIOUSLY CREATIVE.

To announce the opening of the new salon, the launch campaign celebrates/u00a0Adam/u2019s signature styling/u00a0with a cast of unique models./u00a0All in all, we wish all the best to Adam Reed's new brand. And we want to congratulate HereAfter for its incredible concept for branding./u00a0And if you need some help on a bad hair day and find yourself in London, don/u2019t hesitate to make an appointment with Adam.