Wepa! Coffee is a new company that sells Puerto Rican coffee. Looking to bring the brand to life, the team contacted Ingrid Picanyol Studio to develop a graphic identity and packaging design that would match the quality of their product and capture the flavour of its Puerto Rican origin./u00a0

In Puerto Rico, people call themselves Boricua. A unique name that honours their island heritage, Boricua is a state of mind and a way of life. If you/u2019ve ever been to Puerto Rico, you will have heard the expression /u201cWepa!/u201d It is about as Boricua as it gets. You don/u2019t say it. You YELL it. But what does it mean? Similar to Wow! or Awesome!, Wepa! demonstrates excitement, pride or joy /u2013 particularly in patriotic situations, which for Puerto Ricans is all the time!

For the graphic identity, Ingrid Picanyol Studio accentuated the meaning of the expression Wepa! by playing with the typographic composition. Ingrid Picanyol Studio didn/u2019t want to resort to using the typical /u201cbocadillo/u201d or speech bubble of comic books, but they wanted to transmit the same feeling /u2013 as if someone happy and excited was shouting the words out loud. Arranged in a playful and rhythmic way, /u201cWepa!/u201d and /u201cCoffee/u201d practically dance off the page.

Complementary colour combos tend to be boldest and our aim was to make a statement, capturing the warmth of the Boricua spirit. Ingrid Picanyol Studio selected a primary yellow and red colour palette inspired by traditional Puerto Rican coffee sachets, a chromatic combination that can be found in many local supermarket products./u00a0

When people think of Puerto Rico they tend to think of beaches, palm trees and the sea, typical images of the Caribbean. But the island is mostly covered in dense tropical rainforest. For the packaging design, Ingrid Picanyol Studio paid homage to Puerto Rico/u2019s jungle landscape, incorporating a simple graphic pattern created from a repetition of the initial /u201cW/u201d of /u201cWepa/u201d.