Last day of the year, and we're going super fancy with today's design post. We hope you have a wonderful evening planned and the perfect outfit for it. So, let's get started! Today we're showcasing A.sset, the model agency's branding experience and identity system designed by/u00a0Sangwon Lee.

Strident red characterizes A.sset, this Seoul-based model agency founded by Anna Heo. She says: "human is a core value, it will be an asset for the a.sset". Her company provides a network service through a platform that links the client with the model and vice-versa. The creative team came up with the brand identity symbol after the @ sign. The meaning behind it reinforces the founder's first name's initial and the brand. Plus, the model names are in the form @modelname. We need to highlight the fantastic typographic choice made for this project as it features a fancy look and feel, yet it has a strong character./u00a0

After almost everything collapsed this year or is right now collapsing, we wanted to keep up with the intensity and showcase a vibrant and stunning identity, which we found in A.sset's branding. That's all for 2021; let's reconnect with new projects. And we wish you all the best for what's coming./u00a0