the Phantom designed "Neraida" cleaning services group, nowadays consists of /u201cRekor/u201d, meaning /u2018record/u2019 and /u201cNiagaras/u201d, named after the Niagara falls. /u201cNeraida/u201d, meaning /u2018fairy/u2019 in modern Greek, was founded in 1978, in Thessaloniki /u2013 GR and today is the mothership of 3 major carpet & upholstery cleaning companies in town.

The Neraida cleaning services identity, was focused around the concept of cleaning and the company/u2019s /u201cmagical/u201d name. The identity can be projected to all customers, portraying a commonly used service with liability, efficiency and consistent quality. Values which are reflected in the brand identity. Clean and sharp typography, contrasted with the colourful carpets, create the company/u2019s signature mark, with a friendly but no less prestigious feel, combining the illustrative pluralism with the clean typographic compositions.

Neraida's cleaning services business cards, were coated through screen-printing with a heat-activated ink in a random patterns which mimics stains on carpets. Thus, when rubbing the surface lightly to remove the stain, it disappears and the carpet is magically cleaned. This low-tech trick helps make the identity memorable, conveys the message across all users and leaves a lasting impression on the viewer.