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My Creative designed Tasca NYC – a newly launched Spanish-Caribbean restaurant in the Upper West Side of Manhattan. Cooking up Caribbean flavours with a strong Spanish influence. With a brief to design a flexible brand that would pair both a high end dining experience with a more casual bar atmosphere serving tapas & wine. While conveying the roots of the Latin Caribbean islands and their vibrant culture, in a modern, warm and sophisticated way. Exploring the islands of Puerto Rico, Dominican Republic and Cuba to try and find something unique that could symbolise each island as well as link them with their Spanish and Taino history. Looking into the rich botanical diversity it was found each country had it’s own national flower and also a key fact that Limes were introduced to the Caribbean by Spanish voyagers. Now widely cultivated and synonyms with South American cooking!