Beautiful brand identity by Sociedad Anónima, a creative studio in Mexico, for Mob, a furniture and interior design company also in Mexico.
Mob is a furniture and interior design studio based in Mexico City. Sociedad Anónima was commissioned to design the studio’s new visual identity, generating a neutral, contemporary language with clean, firm gestures, while maintaining expressive elements that convey the brand’s essence and emphasize its principles of design, quality and international projection. Inspired by the Basis typeface family, Mob’s graphic language is based on the layout’s structure applied in most printed and digital elements. Its textures and color accents were inspired by recurrent industrial design materials such as wood, marble and stones, creating a vivid and dynamic contrast.