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Bottle and card with "ORTHOFER" branding, surrounded by dark seeds on a green background.

Lukas Diemling

April 14, 2026

Mindsparkle Mag

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Orthofer’s brand identity puts the pumpkin at its core

Orthofer is a Styrian family-run business that has been producing award-winning pumpkin seed oil for over 30 years. Made from 100% first pressing, it embodies traditional craftsmanship, purity, and the highest quality.

At the core of Orthofer’s visual identity is the pumpkin, which becomes a defining design element through a flexible logo. A color palette that emphasizes the premium nature of the product, combined with authentic imagery and expressive typography, supports the logo and completes the overall brand appearance.

Design, Art Direction and Photography Lukas Diemling

A gray bottle label features bold green typography and delicate gold outlines against a dark green background.
A cylindrical black and white container rests on a textured stone, featuring minimalist typography and a gold seal.
A cream-colored tote bag with green text and circular design elements, resting against a black background.
A black bottle stands beside a partially open brown cardboard box, casting soft shadows against a neutral background.
A business card for Orthhofer rests among dark pumpkin seeds, featuring green typography and minimalist design.
A stack of brown cardboard boxes with minimalist white typography, illuminated by soft, natural lighting.
A bottle of oil with a minimalist label rests on a yellow pumpkin against a clear blue sky.
A cylindrical package wrapped in white paper with gold ring patterns, featuring a gold seal, casts a soft shadow.
A gold medal rests on crumpled white paper, featuring the text "Familie Orthofer" and "Walkersdorf."
A farmer operates a tractor on a pumpkin field, with harvested pumpkins lined up in tidy rows under a clear sky.
A line of striped pumpkins rests on the ground, surrounded by fallen yellow leaves and dry grass.
A deep green surface features an embossed circular design with the text "Familie Orthuber" and "Walkersdorf 4."
A white tote bag displays green text and circular graphic designs, resting against a black background.
A minimalist label design featuring green typography on a cream background, displaying product information and origin.
A hand holds a black cylindrical bottle, filling it from a shiny metal tap.
A sign displaying "Steirisches Kürbiskernöl" in green typography, set against a grassy background.

Credits: Lukas Diemling

austria brand branding gold identity luxury packaging
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