Mindsparkle*

MSM Logo Menu
Search Icon add user user
Bottle and card with "ORTHOFER" branding, surrounded by dark seeds on a green background.

Lukas Diemling

April 14, 2026

Mindsparkle Mag

Bookmark/save button

Orthofer’s brand identity puts the pumpkin at its core

Orthofer is a Styrian family-run business that has been producing award-winning pumpkin seed oil for over 30 years. Made from 100% first pressing, it embodies traditional craftsmanship, purity, and the highest quality.

At the core of Orthofer’s visual identity is the pumpkin, which becomes a defining design element through a flexible logo. A color palette that emphasizes the premium nature of the product, combined with authentic imagery and expressive typography, supports the logo and completes the overall brand appearance.

Design, Art Direction and Photography Lukas Diemling

Credits: Lukas Diemling

austria brand branding gold identity luxury packaging
Related
Previous Arrow Next Arrow
White MSM Logo Plus White Plus Sign
Branding for AMESA: Autonomous Machine Engineering... Goto Arrow
engineering machine
White MSM Logo Plus White Plus Sign
Designing intelligence: How Motto built a brand fo... Goto Arrow
ai brand identity branding contract
Red takeout box with cartoon character and "SHIO" branding on a black background.
Shio Asian Street Food Branding Goto Arrow
asia branding food mascot
Cover Image
Year of the Fire Horse Branding Goto Arrow
animal brand branding emblem
cover Image
Playful "La Vibe" gift shop identity Goto Arrow
brand identity branding gift illustration
Dogs Only Social Club Branding Goto Arrow
brand identity club corporate design
A paper bag with "GLAS" embossed, a cloth, and round eyeglasses on top.
GLAS OPTICIAN Brand identity Goto Arrow
beige brand identity branding copenhagen
Circular black container with blue design, surrounded by branches and blue raspberries.
MU:UD Nicotine Pouches Goto Arrow
branding design geometric nicotine
cover Image
FOLIO CoffeePackaging Goto Arrow
brand identity branding coffee illustration
cover Image
White MSM Logo Plus White Plus Sign
CreateOne – Branding for a Resonance's creator pla... Goto Arrow
branding cmyk colorful fashion
A fashion poster of a person in a field displayed on a wall near a moving train.
Thesis Identity for a minimalist Oslo-designed clo... Goto Arrow
brand branding identity studio
White MSM Logo Plus White Plus Sign
Sauna Water Branding & Packaging Goto Arrow
brand branding corporate design
close

Submit

Newsletter
Plus Reader Pro Member
Insta icon twittet/X icon pinterest ison linkedin icon

Submit

Submit your Design case study, Website or Job listing. Request an interview or brand promotion.

Plus

Become a Plus reader. Gain access to exclusive content, featuring unseen project insights and more.

Pro

Join the Pros. Gain maximum visibility on Mindsparkle & access to all premium features.