Fun and colourful brand identity designed by AHOY for Mindspace, an organization offering free services to help youth and families dealing with mental health issues.
AHOY created a vibrant brand identity that speaks to young people in many different tones. The logo is a focal point of the brand, combining an ‘M’ with a thought bubble, enforced by repetition and given life in campaign work when ‘thoughts’ are applied.
Colour is incredibly emotive. It quickly became apparent that there was not one single colour palette that could summarize all of the thoughts and feelings of a generation of young people. A palette of 28 colours split between pastels, brights and darks underpin the identity. When combined there are nearly 400 combinations, spanning a massive spectrum of moods.