Microlog Brand identity

Microlog, a leading tech company in automated payment solutions, has collaborated with Øyedrops to redefine its brand identity. Designed to reflect their seamless and intuitive approach the rebrand centers on movement, connectivity, and the effortless flow of data and transactions a concept that forms the foundation of Micrologs core mission.

A seamless flow of data. — The refreshed identity designed by Øyedrops Studio feels light while dynamic, highlighting connectivity within spaces and echoing Micrologs role in simplifying complex processes. From the new logo and typography to imagery and 3D visuals, every component works cohesively to underscore the companys promise of clarity and reliability, unified by a digital connection represented in the motion identity.

The process encompassed a comprehensive design and motion system, product visualizations, imagery, films, printed materials, and a revamped website. A new client portal design enhances the administrative experience, while the in-house Microlog marketing team, supported by an organized Frontify portal has been instrumental in implementing the new visual assets across all their products and services.

About Øyedrops — Øyedrops is a creative studio based in Oslo with a focus on design, motion, 3D and sound blending experience with new ideas to create visuals that connect, add value and makes an impact.

Published
11.01.2025

Credits: Øyedrops Studio

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