Higher Ground Branding

Beautiful Branding project for Higher Ground, a restaurant in Melbourne by Pop & Pac in Australia.

Higher Ground is seriously a next level dining experience in the heart of Melbourne Australia. This cafe sort to elevate the dining experience to another level and turn the industry on its head. OThe studio’s visual response simply took some commissioned fine art landscapes and turned them upside down, challenging the perspective of the image and using this fine art form to communicate this perspective shift. The stocks chosen all referenced various landscapes, either through look or tactility.

Written by:
Thiago Santarém


Credits: Pop & Pac Studio

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