Bullet Train is the latest undertaking from U.S Based Cannabis Company, Justice Cannabis Co. The Creative Agency Smack Bang set out to craft a game-changing brand that broke the industry rules for a market of experienced cannabis users bored by existing offerings. Bullet Train is the go-to for strong concentrates, specifically made to satisfy the needs of those chasing an out-of-this-world cannabis experience – To ride the Bullet Train is the ultimate plant-powered vacation to a new dimension.
Smack Bang developed the foundational brand strategy, identity, packaging system, tone of voice, brand language, and copy. By rolling out an all-embracing visual and verbal identity dripping in ‘out-of-this-world, the references transport its consumers to new dimensions, permitting them to journey on the Bullet Train to a deeper state of self – whatever that might look for the individual.
Led by the abilities of the concentrates to facilitate transitions into space-like states through “extra celestial cannabis”, the classic smiley icon has been playfully reimagined with a planetary ring. The logo and imagery appear to glitch and warp as representations of the alternate realities and sense of time traveling that users of Bullet Train can experience.
In devising and unmistakably galactic color palette and using spatial distortion and fractal and starburst light patterns, Smack Bang created a Brand Identity that presents a powerful visualization of the product experience.